Thursday, March 26, 2009

Network of Networks: Business Model of Friendfeed.com

1. Identify the adopted business model and the involved business model entities, elaborate on the e-business activities deployed and the type of transactions performed. Justify all your answers.

Friendfeed is a virtual community. It is an example of an emerging concept of “network of networks”. Friendfeed enables to see web pages, videos, photos, and music your friends are sharing from around the web. It automatically picks up the stuff you share on over 40 web sites, like YouTube, Facebook, LinkedIn, Flickr, etc.

Business Model

Strategic Partners


Friendfeed extracts content from different Social Web2.0 Services, like Facebook, LinkedIn, Delicious, where the user has accounts.

Key Activities


Aggregation of feeds in one place, within one common User Interface.

Key Resources


Open APIs of supported Web2.0 Services. Through these APIs, Friendfeed access the information and content related to the user, which is stored in these Web2.0 Services.

Value Proposition

To users: aggregated feeds from different Social Web2.0 Services.
To supported Web2.0 Services: promotion and benchmarking of their resources.

Customer Relationship


Friendfeed was launched recently, and it needs to prove its safety in order to gain users’ confidence.

Distribution Channels

  • Blogs
  • Portals
  • Advertisements
  • Search Engines
Customer Segment

Users of Social Web2.0 Services.

Cost


Free of charge

Revenues

As the project is very recent, it hasn’t deployed any revenue model so far.

2. Identify whether they are involved in marketspaces and if so as what kind of component. Define the type of e-marketplaces that best fits the specific e-business case. Justify all your answers.

Friendfeed is not involved in any marketplaces.

3. What in your opinion are (if existent) or would be (if not existent) the potential benefits and limitations of blog services to those e-business sites?

Friendfeed.com has a blog, which serves as means of building customer relationship, making announcements, promoting the project (for example, via search engines, which can index the blog), gathering feedback from users and answering users’ questions.

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